Seeming incomparability and rational choice

We sometimes have to choose between options that are seemingly incomparable insofar as they seem be neither better than, worse nor equal each other. This often happens when the available quite different from one another. For instance, consider a choice prioritizing either criminal justice reform or healthcare public policy goal. Even after relevant details of goals and possible reforms filled in, it is plausible goal Such present problem for rational since unclear how an agent might rationally them. What we need some principles help govern faced with options. I here three such principles. While principle individually compelling, show jointly incompatible. then argue correct response this inconsistent triad reject censures performing sequence choices knows will result in suboptimal outcome. The upshot seeming incomparability involved, can money pump themselves without being less it.